![]() ![]() Remember, Business Profile on Google is available for free – so start taking advantage today.The My Business Business Information API provides an interface for managing business information on Google. Reviewing the performance of your profile regularly can help you identify important trends and create more effective digital marketing campaigns. Smart business decisions are backed up by data, and the information that Insights provides tells you a valuable story. To make potential customers' lives easier, you could consider adding more information to your listing directly or to the homepage of your website. Research shows that 82% of potential customers research purchases their phones before visiting a local store. If your business sell goods, users might want to know if a particular product is in stock. For example, if a high percentage of users are visiting your website, this suggests they want more information about your business in addition to what appears on your profile.Īsk yourself what that information could be. Having information about the behaviour of your potential customers can provide useful insights. This includes visits to your website, calling your business or making a request for directions. Insights also tells you which actions users take once they arrive at your profile. You can use the results from your search data to determine which keywords - meaning words or phrases - people have used to find your profile, which can inform marketing copy across your business as well as provide you with keywords to use in Google Ads campaigns. For example, if you are the owner of a pet shop in Brighton, you can learn the phrases and keywords potential customers searched for, such as "tropical fish Brighton" or "bird cages Brighton". Search queries tell you about the words and phrases users entered into Google to find your profile. This could indicate people are looking for its opening times to plan their visit or trying to find the bricks-and-mortar location of the business on-the-go. Knowing which Google platform is driving traffic to your business gives you an insight into the intention of your potential customers.įor example, a clothing boutique in York might notice that the majority of users find its profile through Google Maps on smartphones. People can find your Business Profile via Google Search or Google Maps, and Insights tells you how many users originated from each. ![]() For example, a high percentage of direct searches means that users have heard of your business or know its name and are searching for it specifically, indicating good levels of brand awareness. This information can indicate how your marketing and branding efforts are performing. For example, if a user searched for “DIY shops near me" on Google Maps. A discovery search is a user searching for a product or service that your business offers and your profile appearing as a result. A direct search is a user searching for your business by its name or address, such as "Myhill & Sons DIY" or "17 London Road". Insights tells you whether searches to your profile are "direct" or "discovery". It consists of three datasets: search type, search origin and search queries. Insights helps you understand how users find your business online by providing data on how they arrive on your Business Profile on Google. Nearly one-third of all mobile searches are related to location. Looking for something nearby-for example a coffee shop, noodle restaurant, or shoe shop-is one of the most common searches users make. When it comes to local businesses, knowing how and where people are searching for you is essential. You can use this information to understand how potential customers find your profile and interact with it.
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